Client: Avro/Kro/NRCV, ProVorm
A commercial for the online version of a TV guide. As it would primarily air on MTV, which you could safely describe as a somewhat noisy channel, we deliberately took a different approach and made a quiet, subtle little film. It turned out to work quite well; amidst all music and ringtone commercials, the spot stood out and grabbed attention. And got the message across at the same time.